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Continuous Engagement: The New Standard in Performance Consulting for SMEs
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Consulting Isn’t One-and-Done Anymore Traditional consulting models often follow a familiar pattern: brief engagement, big report, final handover. But for small and mid-sized businesses trying to lead in 2025, that model no longer works. What’s replacing it? Continuous engagement—a more agile, collaborative approach where consultants and clients work together in real-time, regularly reviewing priorities, navigating…

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Thriving Through Turbulence: How Australian SMEs Can Navigate Economic Uncertainty
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Economic turbulence has become the norm—not the exception. For SMEs, uncertainty in 2025 is driven by global instability, rising interest rates, inflation, and supply chain disruptions. But within this disruption lies opportunity—especially for those who prioritise customer experience, personalisation, and internal resilience. What’s Driving Economic Uncertainty? According to PwC’s Global Economic Outlook, continued geopolitical tensions,…

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Visual Storytelling in 2025: A Game Changer for Customer Experience and Personalisation
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Audiences expect more than just information—they want connection. Visual storytelling has emerged as one of the most powerful tools for businesses to emotionally connect with customers, boost engagement, and stand out in crowded markets. For SMEs navigating uncertainty and shifting consumer expectations, mastering visual storytelling isn’t just helpful—it’s critical. Why Visual Storytelling Matters More Than…

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personalisation
How to Leverage Personalisation to Enhance Customer Experience and Drive Performance
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Customers expect businesses to treat them as individuals, not as faceless numbers. Personalisation – using customer data to tailor products, services or communications – has become a key customer experience trend. A McKinsey study found 71% of consumers now expect personalised interactions. When businesses deliver, the payoff can be huge: McKinsey reports that companies excelling…

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